Of all the different approaches to marketing, few have effects that last as long as SEO. Earn yourself one of the top spots in Google’s results for relevant searches, and you’ll likely stay there for a while, bringing a constant stream of visitors to your website. However, earning that spot is not easy. There’s a lot of work involved, which is why lots of companies outsource it to experts. Here are some of the results they gain by doing so.
By leveraging SEO, you can make your website more visible. The #1 result in Google’s organic search results has an average CTR of 27.6% (compared to second and third-ranking results getting 18.7% and 10.2%), according to Backlinko research. So, getting that top spot or a place on Google’s first SERP page means more traffic and more opportunities for you to convert prospects into customers.
With all that in mind, let’s explore why SEO is so important and look at the 5 crucial elements of SEO you can use to drive traffic, generate quality leads and make sales.
High Conversion Rates
Great SEO services do more than get you a top spot in the search engine results. They get you a top spot in the results for specific searches being made by people with a strong intention of buying your product or service. This means that you not only get more visitors, but more of them become customers too.
An Improved Website
Websites that are slow to load and hard to navigate are penalised by search engines like Google, as these are hallmarks of a bad user experience. One of the things any competent SEO professional will do is optimise your website to make sure that it all loads quickly and that pages naturally link to one another so that it’s easy for visitors to find their way around.
A More Trustworthy Brand
Most sensible people are wary of scams online, and they trust search engines to help spot them and weed them out of the results. This gives them a lot of faith in the companies they see coming up first in the search results. If yours is one of them, your brand’s credibility shoots up in their eyes.
An Ongoing Effort
SEO involves many different tasks, ranging from optimising your website to creating content that features carefully researched keywords. However, once the initial phase is over and meaningful progress has been made, the creation of new content can be scaled back. If it has been done well, the results will hold. However, search algorithms can change, and your competitors may also be doing SEO, so having a service continually monitor and update your campaign can be valuable.
Conclusion
Online marketplaces are ultra-competitive, and in order to grow you need to keep ahead of your competitors. Although it can take time to play out, SEO is a relatively low-cost way to get an edge over them, and offers results that last longer than the short-term sales boost you might get through advertising.
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